12 Tips to Design Unique Instagram Esthetician Posts and Increase Followers for Your Med Spa

December 10, 2022

Are you looking for ways to boost your Instagram presence and get more followers for your med spa? Instagram esthetician posts can be an incredibly powerful marketing tool for businesses and individuals alike, but it’s also one of the most competitive social media platforms out there. You need to stand out and make sure your posts are engaging and visible to your target audience.

To achieve this, you need to learn the tips and tricks of the trade. Here, we’ll outline amazing tips to help you design engaging Instagram posts and increase followers for your med spa. From choosing the right visuals to crafting a killer hashtag, these tips will help get your med spa on the Instagram map.

1. Make Your Med Spa Brand Identity Strong

How your med spa displays itself to clients is reflected in your brand identity. It comprises visual components like color, design, and a company logo, as well as the voice that your company uses to communicate audience with an esthetician post.

As crucial as it is to provide information constantly, it’s also crucial to make sure that the tone and style of your postings reflect the brand of your med spa.

Esthetician posts

The best method to achieve this is to match the colors of your spa’s design and interpret it in your postings, although your captions should represent your spa’s tone of voice, such as joyful or smart

2. Choose Visuals That Resonate with Your Audience

One of the key ways to increase engagement on your Instagram posts is to use highly relatable and relevant visuals for esthetician posts. You can do this by repurposing assets from your website, blog posts, and other marketing materials, as well as leveraging creative tools such as Canva or Stickygram that make it easy to design engaging Instagram posts.

For example, if you run a fertility med spa, you can create visuals that feature happy couples and babies, which are topics that resonate with your audience. You can also use geolocation to your advantage by creating visuals that showcase your neighborhood and customers.

This will help you attract more followers who are in your area. Let’s have a look at how you can do it perfectly in steps.

i. Post-Unique But High-quality Images and Posts:

Clients of your spa want to look and feel their utmost when they leave. This should be reflected in your Instagram feed with gorgeous photos that present your spa in the best possible way.

The best method to guarantee that you have pictures of your clinic on Instagram that leave a fantastic first impression is, if your budget permits, to hire a professional photographer.

If money is limited, spending money on a good camera, some lighting, and a tripod will help greatly improve the quality of the pictures you capture of your spa.

ii. Light Makes Brights Your Esthetician Post:

Don’t cut corners on lighting because it is so important. If you have adequate lighting, your photos will turn out well even if you’re using a cheap camera or a smartphone. Don’t cut corners on lighting because it is so important.

If you have decent lighting, your images will seem a lot better and enhance your interaction on Instagram, even if you’re using a cheap camera or a smartphone.

Make sure to look at other businesses’ Instagram posts for influence to get a sense of what kinds of images are effective in the spa and wellness sector on Instagram.

3. Editing is what takes on the next level:

You can take a photo and transform it from decent to outstanding through editing. Naturally, Instagram has its own editing features, although they are very restricted.

posts for skin estheticians

You may edit your images using a wide range of applications, as well as desktop programs like Adobe Photoshop. However, since these photographs will be seen on mobile, it makes sense to modify them there so you can see exactly how your changes impact how your photos seem on mobile.

i. PhotoDirector – Best Free Photo Editor App

Full creative control, a user-friendly interface, and a royalty-free image library from iStock and Shutterstock are all combined in PhotoDirector. PhotoDirector’s professional-grade tools can turn a quick snap into a spectacular image whether you’ve spent years mastering the ins and outs of complex editing techniques or are just starting your creative path.

Main features:

  • Tools for lighting and color
  • Effects and filters over esthetician post
  • instruments for replacing the sky and light rays
  • Tools for photo editing, red-eye reduction, and cosmetic enhancement
  • Tools for animation and animated overlays
  • AI technology
  • Integrated stock library

PhotoDirector makes it simple to use the most widely used Instagram effects. While some functions have complex features that scare or overwhelm novice users, PhotoDirector’s user-friendly design and easy features will make the process easier.

ii. Snapseed a Free Tool For your Med spa Instagram Post Creation:

Google created Snapseed, a free, comprehensive, and expert picture editor. Among its unique specifications  are:

  • 29 tools and filters, such as Perspective, HDR, Healing, Brush, and Structure
  • Reads RAW and JPG files
  •  Save your distinctive appearance so you may use it in future shots.
  • Brush for a selective filter
  • All styles may be adjusted with exact, delicate precision.
  • Posters with instructions for using Snapseed and other photographic apps.

iii. Adobe Photoshop Camera – Best Photo Editor For Clicking Pictures to Post

Photoshop Camera may add masks, special effects, and certain photo repairs using an AI feature called Adobe Sensei. The app’s “lenses,” or filters, provide a broad range of colors, lighting settings, and unique effects to completely change the look of your shot with just one click.

 some lenses have animated qualities like moving smart objects or shooting stars.

Every new lens that Adobe adds to the app has a number of modifications that allow for highly styled images. However, even while the program enables novice photographers to experiment with point-and-shoot images, it is more appropriate for casual users due to the absence of basic editing tools or sophisticated features like animation, sky replacement, and the Bokeh effect.

4. Know Your Audience

Even though Instagram is a visual platform, it’s crucial to understand your audience beyond demographics. What do they like? What do they care about? What do they need? What do they struggle with?

social network

Knowing your audience will help you tailor your content to resonate with them. For example, if you run a med spa for expectant mothers, you’ll want to focus on images of babies and cute children, as well as pregnancy-related topics such as stretch marks, health, and nutrition. Knowing your audience will also help you identify your target keywords. In turn, this will help you optimize your posts for search results.

5. What To Post For Better Engagement?

i. Show Cases Of Your Services

Instagram is a visual medium, making it ideal for showcasing what your spa has to offer potential clients. Your treatments and other services are included in this.

A wonderful method to encourage potential consumers to visit your spa for the same service is by using pictures of your guests getting massages, cosmetics, or other refreshing therapies that demonstrate the tranquility they are experiencing.

ii. Include “Before And After” Content

 Before and after photos are great to make an esthetician post and do more to persuade potential consumers about the caliber of your spa’s services. These postings are successful because they inform readers of what to anticipate from a similar procedure.

iii. Educate Your Audience With It

Although it’s a terrific idea to use Instagram to advertise your spa and its services, not all of your material should be commercial in nature. Posting educational content that benefits your audience and positions you as an expert in your field is a fantastic idea.

iv. Post Fun Engagements

The brand personality of your med spa is probably similar to your own and it isn’t run by machines. Post entertaining material that highlights the human aspect of your spa to diversify your Instagram and Facebook feed. After all, your fans want to chuckle too!

6. Post Esthetician Post Regularly

Posting regularly on Instagram is crucial for growing your brand’s presence. However, you don’t want to over-post, as this could lead to your followers getting bored and unfollowing you. One way to find the sweet spot is to use Instagram’s native analytics to track how often your followers are engaging with your posts.

From there, you can adjust your posting schedule accordingly. Aim to post at least once a day, and more often if you have the time and energy.

In fact, studies have shown that posting more than once a day can help you grow your following faster. While posting too often might sound like a bad idea, the key is to not over-post. You don’t want to overload your followers with too many images in a short amount of time. Instead, you want to space out your posts so they don’t get bored and unfollow you.

If you post too often, your followers might start to ignore your posts, and they won’t be as likely to engage with them.

7. When To Post?

When you post on Instagram matters, which is why it’s crucial to know your audience, understanding when your followers are most engaged will help you make the most of your posts. If you’re struggling to find the right time to post, you can use tools such as Later or Rescue to find the best time to post. The best times to post are different for each business.

Some of the factors that affect when your followers interact with your posts include the timezone they’re in, their daily routines, and the time they most commonly use Instagram. For example, if you run a med spa that caters to pregnant women, you’ll want to post during the morning, when most people are at work.

8. Leverage Instagram Stories

Instagram Stories are a great way to engage with your followers. You can use them to share behind-the-scenes content, behind-the-scenes visuals, or even helpful tutorials and tips. This will help your followers to connect with you on a more personal level, which could lead to more engagement and followers in the long term.

However, keep in mind that your Instagram Stories won’t be published to your feed, so you won’t be able to use them to drive traffic to your website or boost SEO.

9. Utilize Hashtags Strategically

Your hashtags are a great way to increase engagement and visibility on your posts. You can use up to 30 hashtags per post, but you must ensure that they’re relevant, branded, and engaging. If you’re struggling to come up with the best hashtags, don’t worry.

Hashtags for skin aesthetic clinics

There are numerous tools that can help you discover the best hashtags to use for your posts. You can also use Instagram’s native analytics to track the performance of your hashtags and adjust accordingly. In addition, you should make sure to avoid spammers’ hashtags and stick to the top 10 most popular keywords Otherwise, your posts might be deleted.

10. Invite Your Followers to Engage

Engagement is crucial on Instagram. It not only helps you to build a stronger and more engaged audience, but it also makes your posts more visible in the feed. To invite your followers to engage with your esthetician post, make sure to include a call-to-action at the end of each post.

This could be a question, a request for feedback, a statement, or a simple “thank you” to invite your followers to comment. You can also use a poll to collect data from your followers and better understand their needs. This will help you tailor your posts and products to better serve your customers.

11. Take Advantage of Instagram Ads

Instagram ads are another way to grow your following. While it’s crucial to build a strong organic following, paid ads offer an additional opportunity to reach your target audience. You can target your ads to specific audiences and use a combination of visual and text-based ads.

Med Spa advertising

However, keep in mind that the ads that perform the best are highly visual and have a strong call to action. You can also experiment with different images and ad types to find the ones that work best for your business. Once you see that your ads are getting a decent amount of impressions and clicks, you can consider increasing your budget to further boost their performance.

Instagram ads are typically cost-effective and can help you reach a wider audience. To learn better how you can market better with advertising strategies read about its ultimate solution which guides you easily and step by step.

12. Track Your Performance and Adjust Accordingly

Finally, once you start posting on Instagram, you should closely monitor your performance. This includes tracking your best-performing posts, hashtags, and times of the day. You can do this by using Instagram’s native analytics, such as for example with Later. From there, you can view your performance over time and track your most engaging posts to identify what works best. Armed with this knowledge, you can make adjustments to your strategy and improve your Instagram presence.


An effective technique for connecting with your present and future local client base is Instagram for medical spa clinics. You will be astonished at how Instagram may develop into one of the top skincare marketing techniques for your clinic if you follow these steps and concentrate on posting and brand consistency. Be unique, be imaginative, and incorporate the whole practice. There are a lot of med spa practices on social media, so do something to stand out and interact with your clients with unique esthetician posts.

We know you are so busy dealing with your patients and don’t have time to do all the stuff by your own self. Don’t worry but Digilight Marketing knows how to handle and skyrocket your online presence. Book a free appointment with our expert strategist by clicking the button below.


1. What should I post as an esthetician?

You can provide details of treatments and costs as well as contact details.

2. How can I promote my spa treatment?

How does the spa industry reach customers? Make the reservation simple. Send emails promoting promotional offers to your subscribers. Make your company more visible through social media. Provide a monthly free self-care blog. Promote your testimonial in a number of media.

3. What should be in an esthetician bio on Instagram?

In the bios of estheticians, spas, and other spa owners you must write yourself and your business and tell people what you’ve done.

4. How do I get clients for my med spa clinic?

Create an account to highlight your work. Develop relationships with beauty companies. Create credibility by generating positive online reviews. Create a creative campaign. Give them rewards and recognition. Ensure client loyalty and engagement.


Khizar, the dynamo behind the scenes of a leading marketing agency. As the owner, blogger, and marketing expert extraordinaire, With his boundless energy and passion for all things marketing, he's on a mission to empower businesses and catapult them to unprecedented success.

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