How to Use Best Facebook Ads for Roofing Leads 2023 Edition!

July 7, 2023

Most homeowners don’t look forward to needing a new roof. It’s an expensive home improvement project that takes weeks or months. And while many people put off roof repairs or replacements for as long as possible, there comes a time when it’s unavoidable. That’s where your roofing business comes in!

Peoples surf all the time on Facebook with problems hindering their lives. So, you must target them there with strategic Facebook ads for roofing leads.

Why Use Facebook Ads For Roofing Business:

Facebook ads may be game-changers for your company! Facebook’s large user base and extensive targeting capabilities enable you to reach a highly relevant audience and increase your chances of converting leads into consumers.

Facebook marketing for roofers

What makes them so effective at generating roofing leads? For starters, they provide accurate targeting capabilities. You may target people based on their location, demographics, hobbies, and even behaviors. This implies that your ads will be presented to people who are more likely to be interested in your services, boosting the likelihood of conversions.

You can use Facebook Ads to target homeowners in your area who need roofing services. But how do you create an effective ad campaign that will generate leads?

Here are some tips for using Facebook Ads to get roofing leads:

1. Define Your Target Audience:

The first step is to identify your target audience. Who are you trying to reach with your ads? roofing leads on Facebook, you need to be very specific about who you want to target.

Some factors to consider include:

-Location: Are you targeting homeowners in a specific city or state?
-Age: What age range are you targeting?
-Homeowner Status: Are you targeting only homeowners, or would renters also be a good fit?
-Income Level: What income level do you think would most likely need roofing services?

2. Set Your Budget and Schedule:

Once you know who you’re targeting, you need to set a budget for your ad campaign. How much are you willing to spend on ads? You should also decide how long you want your campaign to run.

3. Create Great Ad Copy and Visuals:

Now it’s time to create your ads! The copy and visuals you use in your ads will be what sell potential customers on using your roofing services.

Your ad copy should be clear and concise, and it should focus on the benefits of using your company. What makes you better than the competition? Why should someone choose you over another roofer? Be sure to answer these questions in your ad copy.

Facebook roofing leads ads

As for visuals, make sure they’re high quality and eye-catching. A well-designed ad with great visuals is more likely to grab someone’s attention than a poorly designed ad. You can hire a professional designer to create visuals for your ads, or you can use a tool like Canva to design them yourself.

4. Choose the Right Call-to-Action:

Your ad should have a call-to-action (CTA) that tells the reader what you want them to do next. For example, if you want them to call you for a free consultation, then your CTA should say something like “Call now for a free consultation!” or “Click here to schedule a free consultation.” Make it easy for them to take the next step with a clear CTA.

5. Test, Measure, and Adjust Your Campaign:

Once your campaign is up and running, it’s important to measure the results so you can adjust your strategy as needed. Check things like how many people are seeing your ads, how many people are clicking on your ads, and how many leads you’re getting from your campaign. If you see that something isn’t working, don’t be afraid to change it! Testing and tweaking your campaign is essential for getting the best results possible.

Before You Start Using Facebook Ads

​If you’re thinking about using Facebook Ads to promote your business, there are a few things you should know before you get started.

First, Facebook Ads are a great way to reach a large audience of potential customers. With over 1.55 billion monthly active users, Facebook offers a massive potential market for your business.

Second, These Ads are very targeted. You can select specific demographics, interests, and even behaviors to target with your ad. This ensures that your ad reaches the people most likely to be interested in what you’re selling.

Third, they are relatively inexpensive. You can set a daily budget and bid for each click on your ad. This makes Facebook Ads a very cost-effective way to reach your target market.

Facebook Ads for Roofing Leads

Finally, you need to create a compelling ad that will grab attention and convince people to click. Your ad should be well-designed and include a strong call to action

Setting campaign goals might seem like a no-brainer. After all, what’s the point of running a marketing campaign if you don’t have a goal in mind?

But believe it or not, goals are often overlooked or left too vague, which can lead to campaigns that fizzle out without ever really getting off the ground.

That’s why it’s so important to take the time to set clear, specific, and achievable goals for your marketing campaigns. Only then can you create a campaign that’s focused, targeted, and likely to get results?

Here are a few tips to help you set goals that will take your campaigns to the next level:

1. Get specific:

The more specific your goals are, the better. That means ditching the generalities in favor of something tangible.

For example, rather than setting a goal like “increase brand awareness,” get specific and say something like “increase brand awareness by X percent in X number of weeks.”

This may seem like a small change, but it makes a big difference. Specificity gives you a target to aim for and makes it easier to measure results.

2. Set achievable goals:

It’s important to set goals that challenge you and push you outside your comfort zone. But at the same time, they need to be achievable.

There’s no point in setting a goal that’s so far out of reach that it’s impossible to hit. Not only will you be setting yourself up for disappointment, but you’ll also have a hard time mustering up the motivation to keep going.

Find a happy medium by setting ambitious yet achievable goals. This will help you stay focused and driven throughout your campaign.

3. Make sure your goals are relevant:

Your goals should be directly relevant to your campaign objectives. There’s no point in setting a goal that has nothing to do with what you’re trying to achieve.

For example, if your objective is to increase sales, then a relevant goal might be to “increase sales by X percent in X number of weeks.”

But if your objective is to increase brand awareness, then a relevant goal would be something like “increase brand awareness by X percent in X number of weeks.”

4. Set a timeframe:

Another important element of goal-setting is to put a timeframe on your goals. This adds a sense of urgency and helps you stay on track.

For example, rather than setting a goal like “increase brand awareness,” get specific and say something like “increase brand awareness by X percent in X number of weeks.”

This simple change will help you stay focused and motivated as you work towards your goal.

5. Write it down:

It might seem like a small thing, but writing your goals down can make a big difference. There’s something about putting it in black and white that makes it seem more real and more important.

So take the time to sit down and write out your campaign goals. Once you have, hang them up someplace where you’ll see them every day. That way, you’ll be reminded of what you’re working towards and why it matters.

6. Track your progress:

Last but not least, make sure you keep track of your progress along the way. This will help you stay on track and adjust your goals as needed.

For example, let’s say you set a goal to increase brand awareness by X percent in X number of weeks. As you start working on your campaign, you realize that you’re making good progress but you’re not quite on track to hit your goal.

In this case, you might want to adjust your goal and say something like “Increase brand awareness by X percent in X number of weeks.”

Or, let’s say you set a goal to increase sales by X percent in X number of weeks but you find that you’re ahead of schedule. In this case, you might want to adjust your goal and say “Increase sales by X percent in X number of weeks.”

Tracking your progress will help you stay flexible and adaptable, two things that are essential for any successful marketing campaign.

If you keep these things in mind, you’ll be well on your way to success with Facebook Ads.

When should you use Facebook ads for roofing leads?

The answer to this question may vary depending on who you ask, but we think there are a few key factors to consider when making the decision. The first is timing. You want to make sure you run your ads during the time of year when people are most likely to be in need of roofing services.

For most parts of the country, that means late spring and early summer. However, if you live in an area that experiences a lot of severe weather, you may want to run your ads year-round.

Sales funnel for roofers
Roofing Sales Funnel

Another important factor to consider is your target audience. Facebook allows you to target ads very specifically, so you can make sure your ads are reaching the people most likely to need your services. For example, you can target homeowners in a certain age range, those who live in a certain area, or those who have recently moved.

Finally, you’ll want to consider your budget. Facebook ads can be very cost-effective, but you’ll need to experiment a bit to find the right mix of targeting and ad spending to get results. A good starting point is usually around $10 per day. Make sure your roofing ads have a strategic sales funnel set. If you still don’t have any idea what a sales funnel is? Don’t worry, we got your back and check The Ultimate Guide to Roofing Sales Funnel in 2023.

If you keep these factors in mind, you should be able to make a decision about whether or not Facebook ads are right for your roofing business.


Facebook ads offer immense value when it comes to generating roofing leads. With precise targeting options, you can reach the right audience for your business, increasing your chances of converting leads into customers. By leveraging the creative potential of Facebook ads, you can effectively showcase your roofing expertise and build trust with potential clients. The ability to track and measure the performance of your campaigns allows for continuous improvement and data-driven decision-making. If you’re a roofing contractor looking to grow your business and attract high-quality leads, don’t overlook the power of Facebook ads. Embrace this powerful marketing tool and unlock new opportunities for business growth and success.


Khizar, the dynamo behind the scenes of a leading marketing agency. As the owner, blogger, and marketing expert extraordinaire, With his boundless energy and passion for all things marketing, he's on a mission to empower businesses and catapult them to unprecedented success.

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